![]() These lines of argument also present congruences with the associations between videos generated by the YouTube recommendation algorithm. In addition, it identifies three different thematic discussion clusters that elucidate the trends of the online conversation, at the level of the users of the platform. The analysis reveals a generalized negative predominance in the reception space for audiovisuals. This is done based on a textual corpus of N = 5781 comments extracted from the selected materials. Using a descriptive and exploratory scope, the case study takes a sample of videos referring to a citizen mobilization cycle registered in October 2020 and applies a digital methods approach, such as natural language processing (NLP) techniques, to identify emotional patterns, positive and negative, in comments from the audience about these protests as well as dominant themes or topics in the online discussion. This article analyzes the reception of social protest in Costa Rica, in the context of the COVID-19 pandemic, based on online public forum on YouTube. In summary, the book is an engaging and well-executed qualitative study that advances the fields of CMC discourse analysis, metaphor analysis, and inter-faith scholarship.” – Lori Gilbert, University of East Anglia, LINGUIST LIST As such, this book is a valuable introduction to the discourse analysis of online data, as well as a useful tool for experienced discourse analysts who are keen to discover how communication continues to evolve within the ever-changing landscape of online environments. ![]() ![]() Pihlaja's engaging writing style is characterised by clear and concise descriptions of both the discourse he analyses and the theoretical frameworks he uses and develops within his research. “Pihlaja's research is innovative in that, while previous studies on YouTube discourse have focused on interaction, Pihlaja argues that it is difficult to elicit and identify 'typical behaviour' and has thus taken a novel approach in analysing a group of YouTube participants over time, through a variety of interactions. Through close analysis of video pages, this study contributes to a greater academic understanding of Internet antagonism and YouTube interaction by revealing the factors which contribute to the development of drama over time. It investigates how and why YouTube drama develops through a systematic description and analysis of user discourse activity. ![]() Since YouTube drama occurs publicly, Antagonism on YouTube focuses on video pages rather than user reports of their actions and responses. This research specifically focuses on user interaction around issues of Christian theology and atheism on the site, analysing how 'drama' emerges. Although a growing body of research into YouTube interaction has developed descriptions of user experience on the site, empirical studies of the YouTube video page and discourse analysis of user interaction are rare. This book focuses on the ways in which metaphor contributes to the development of Internet arguments, known as 'drama', particularly on YouTube. ![]()
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